About us
White Express is a top brand in the dry cleaning industry with over 50 years of history.
Founded in Kumamoto, White Express has become a household name across Japan.
It's no exaggeration to say that White Express has been leading the Japanese dry cleaning industry.
217 factories
4,413 shops
17% market share in Japan, March 2024.
The Time Has Come.
The Asian Century is Calling.
While our roots are firmly in Japan, we believe that Japan alone is no longer enough.
As the spirit of Japanese “Omotenashi” (hospitality) is increasingly recognized abroad, now is the time for us to expand our system to Southeast Asia.
We predict the dry cleaning market in Southeast Asia will grow by 30% over the next five years, and our system is well-positioned to contribute to the prosperity of your country.
We are Looking for Pioneers to Explore New Frontiers
Just as White Express has succeeded nationwide in Japan, we are seeking strong candidates to launch a new mega-franchise initiative in key locations across Southeast Asia.
We are looking for entrepreneurs with significant investment capability, business experience, experience in the dry cleaning industry, and the ability to develop a vast business area.
Key Benefits for White Express Franchise Owners The Ultimate Dry cleaning Service! The "Sawayaka System"
Our "Sawayaka System" integrates high service quality and precise delivery times through close cooperation between our factories and stores.
This commitment to excellence has driven White Express’s continued growth.
Each factory is assigned a specific territory under the franchise agreement, allowing stores to generate revenue by operating within this designated area.
Full Transparency and Support
— Ensuring Your Peace of Mind
Our company's core philosophy is "Contrast and Interaction."
We prioritize the success and growth of our franchisees above all else.
That’s why our overseas expansion agreements grant franchisees full authority over organizational development, effectively making them the “White Express Headquarters” in their region.
This also necessitates sharing business know-how across the board.
Don’t Be Surprised
— We’re Not Profit-Driven
Our unique characteristic is that the franchise headquarters is not profit-driven.
We never seek to profit at the expense of our franchisees.
As reflected in our organizational structure, our franchisees actively contribute to franchise management.
This unique approach allows us to offer an unprecedentedly low royalty fee of just 0.3% of sales.
Steps to Opening a Franchise
Company Overview
| Company name | Nakazono Holdings Co., Ltd. |
|---|---|
| Address | 2-1-100 Kaminabe, Higashi-ku, Kumamoto 861-8010, JAPAN |
| Telephone number | +81-80-3013-4838 （Narimasa Goto） |
| Email address | fc-contact@nakazono.holdings |